Monday, June 8, 2009

P&G Media Spending in Q1 2009

Despite cutting its total measured media spending by 18% in Q1, P&G more than doubled its spend on internet display ads, which now comprise 4% of P&G's total spend (up from 2.2% of total US measured media in 2007). Even more startling is the substantial cuts P&G made in certain traditional forms of media, including network & spot tv (down nearly 50%) and magazines (down 30-35%). As the US's largest advertiser (and more generally CPG's high reliance on TV), the reallocation of P&G's marketing spend will continue to have dramatic impacts on the major broadcast networks.

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