Wednesday, June 3, 2009

E-books Penetration Taking Off

The chart above puts to rest any doubt over the rapid growth of e-books, which accounted for 2.6% of book sales in March 2009 from only 1.1% in Jan. With the introduction of Amazon's Kindle in June and other competitive products in the offering (with Plastic Logic's creating the must buzz) we are sure to see continued increases in this metric. While I have little conviction on who will be the biggest beneficiary from the adoption of e-book, I think it is safe to say that the business model of traditional book retailers will come under considerably pressure over the coming years (Barnes & Noble and Borders being the most obvious). Just as there are no pure play big box music retailers still in existence, I am hard pressed to imagine a world necessating 25K-40K square foot book retailers.

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